5 key online appointment scheduling software trends for 2013
In my predictions for online appointment booking & scheduling software for 2013 I’d like to offer perspectives on 5 trends that are likely
to occur.
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| 5 booking software trends |
1) Increased Adoption
There’s no question that adoption of
online booking services will continue increasing across all geographic regions
and service based businesses. In regions with healthy economies, the uptake
will be driven by opportunities to improve revenue growth. In regions with
troubled economies, it will be driven by the need to reduce costs. (look out for lots more daily deals) In either
case, online booking software will enable small businesses and larger
organizations to save time and money.
2) Market consolidation
Since 2007 the number of new online
booking software providers has increased steadily. There is still no dominant
player with a large market share. Consolidation is required to gain a sizable
market share in 2013.
3) Less free services
Gone are the days of offering online
booking services for free. Some startups offer the service for free initially
but soon realize that it is not financial sustainable. It is not possible to continue to develop
software and provide customer support for free.
A dollar a day will be the minimum
subscription charge for 2013. Still a lot less than an espresso coffee or
newspaper.
4) Mobility
A greater percentage of bookings will
be made on Smartphones and Tablets. I have been reviewing site statistics since
2008 and Safari browser has just overtaken Internet Explorer as the most used
browser for the first time. I would say that is because of iPhone and iPad
usage has increased and is now the preferred device to make online bookings.
5) Group buying deals
Booking group buying deals online will
continue to grow as businesses realise the only way to make money from these
deals is to force all bookings to occur online. What’s the point in running a
deal if you don’t get a new client
database out of it.
Those were some helpful tips you have provided. Thanks for sharing
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