Sunday, 26 May 2013

How to grow your driving school business

Driving School Business Tips to Pass the Competition

Competition in the driving school industry is fierce. 

Driving school tips to grow your businessLike all small businesses, driving schools must find ways to attract and retain clients to grow their operations, getting ahead of the competition is crucial to establish your business as the premier driving school in your area.

Staying ahead of the competition is vital for your business to be successful. Here are four tips every driving school owner should consider:

1.    Market your business.

Not all prospective customers are high-school students. Many are over 18 and are searching for local driving schools.

Make sure they find your business with an online presence that includes a professional Web site, Facebook business page, and strong search engine optimisation. Offer beneficial features such as online booking software for appointment scheduling to stand out from your competitors.

2.    Contact high schools.

Successful driving schools usually have contracts with local high schools for their drivers’ education classes. However, these contracts are typically for just a few years.

Contact high schools &  in your area and ask how they select their driving school provider. If they conduct a selection process after contracts expire, ask to be put on the provider list.

3.    Referrals.

Encourage your students to tell their friends and family about your business and to like your Facebook page. If economically feasible, offer a gift card or other incentive for every new referral.

4.    Subcontract your instructors.

Hiring instructors and providing them with vehicles is a huge expense. Instead, use subcontractors to reduce operating costs.

Many driving instruction schools now subcontract out the driving instruction to trained professionals. These individuals supply their own cars, insurance and fuel in exchange for a percentage of the revenue.

Learn how online driving school booking software helps you grow your business and operate more successfully.

About bookitlive: Providing online booking software since 2008 bookilive is a leader in online appointment scheduling software for driving instruction schools with student self-scheduling, email & SMS notification reminders that reduce missed appointments by 80 percent. The software integrates with your website and Facebook business page.


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