Business tips for getting more appointment bookings
Encouraging new clients to buy your services can be really
time consuming, and whilst it is important to have new clients, being overly
focused on winning new business can take your focus away from existing loyal clients.
Loyal clients are important as they bring your business regular income, without
taking up as much as your time or resources as targeting new clients does. As
well as bringing in regular income to your businesses, loyal clients also act
as walking adverts for your business, spreading positive information about you
through word of mouth.
Essentially it is much easier, not to mention cost-effective
to nurture and reward your existing clients than to win around new ones. So
here are some top tips to encourage those repeat bookings and purchases, and
increase customer loyalty:
Keep in touch
In order for clients to come back and use your services
again, you need to be front of their mind when they require the service you
offer. You should aim to have regular communication with your clients, through
social media, emails and newsletters, in order to inform them of any changes
your business has gone through and any special promotions or offers you are
running.
Exceed client expectations
The key to gaining repeat bookings and client loyalty is by
providing a great service that exceeds clients’ expectations, and satisfies
them into spending regular money with your business. Ensure you add value to
your service wherever possible to make the client experience as enjoyable and
memorable as you can. Having easy methods for clients to book and purchase your
service, get in contact, and even little things like providing clients with
drinks during an appointment, will help do this.
Build meaningful
relationships
Clients are more likely to book your services again if they
feel a connection to you and your business. That’s why it is important to build
lasting relationships with your clients. This is easy to do, by keeping a
record of such things as; your client details, what services they usually book
and at what times. You can then use this information to personalise your target
marketing and encourage clients to book again.
Offer promotions
and deals
Promotional deals and special offers can help to keep you
competitive within the market, by giving clients an incentive to shop with
you. Provide clients with the opportunity to purchase multiple services at a
discounted rate in comparison to just purchasing a single service. This
encourages them to spend more money and time with your business in the long
run.
Follow-up after
appointments
A great way to ensure customer loyalty is to follow-up with
customers after they have had their appointment. Use the opportunity to ask for
feedback, reminding them to book again and simply to say thank you for their
custom.
Reward loyalty
A great way to encourage loyalty is to reward it, which you
can easily do by running a referral or recommendations program. Allow customers
to receive extra for telling a friend about your service or even bringing them
along.
Act on feedback
People like to share their opinions, and customer feedback
is a great way to find out what your customers think of your business and what
they would like to be improved. After a customer has had their appointment ask
for feedback, and discuss how you can use that feedback in order to continue
satisfying customers and encourage them to come back.
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