The answer is already in your bike shop.
Given the different cost bases for an online bicycle retailer compared
to a bricks and mortar retail bike shop makes it impossible to compete on price,
so how do you compete?
The one thing an online bike retailer cannot do is provide bicycle repairs
and servicing. As the online retailer does not a bricks and mortar workshop
they cannot offer this service, this is your competitive advantage. A workshop
connected to your bike shop gives you a massive advantage as any bike sold will
require servicing or repairs at some stage even if it is brought online.
You might not be able to compete with the online retailer on price but
you can bundle in some free servicing to win the sale. You also want to
encourage your customer to purchase multiple servicing packages upfront to lock
in a recurring income and visits back to your bike shop.
You now need to make managing the service and repairs booking process
as efficient as possible to convert your customers in to repeat customers. Every
time they come to your shop for a service or repair you have an opportunity to
make another sale.
So you now need to get smart with managing your bicycle repair workshop
to make it quick and easy for your customer to book in a service and purchase
servicing packages.
To do this you need an online booking account that caters for
purchasing servicing packages and making bookings.
Bookitlive provides bike shops online software that automates the package
purchasing and servicing booking process. By providing fully integrated servicing
package purchase and booking redemption process, customers are able to purchase
and book online themselves without even calling you.
About bookitlive
bookitlive is a leading provider
of cloud based online booking solutions to manage online bookings and payments.
Used by bike shops everywhere to compete with online retailers.
Founded in 2008, bookitlive’s
client base includes businesses in the United Kingdom UK, Canada, Ireland, India,
New Zealand, Norway, Russia, United States USA and many more. Its headquarters are in Melbourne, Australia.
Supporting Resources
For more information on bookitlive,
please visit:
Twitter: https://www.twitter.com/bookitlive
Facebook: https://www.facebook.com/bookitlive.net
